The Groove up! and Rock up! join the range from April 2013.
Groove up! spec
The Groove is positioned above the High up! and features 16" 'Upsilon' alloys, black gloss mirrors and tinted glass from the B post backwards. A 6 speaker Fender audio system is topped off with a subwoofer. The excellent 'Maps and More' sat nav/bluetooth phone module is also standard. The 3Dr 75ps version is £11640 at launch with the 5Dr adding £375.
Rock up! spec
The Rock is certainly head-turning with an anthracite decal, starting from the front bumper and running up and over the roof. A gloss black body kit includes side skirts, mirror cases and front and rear spoilers. Front fog lights, air con and 'maps and more' come as standard. In 3dr only the Rock up! retails at £12980.
From launch on 5th March 2012 the Volkswagen up! (written as a lower case u & p and always followed by an exclamation mark) has five 3 door models and run three 1.0-litre engines. 5 door vehicles will arrive in the UK in October 2012.
The up! represents an exciting new prospect for VW as they aim to increase their market share in this highly competitive chic city car sector. After a number of years of lack-luster Lupo & Fox models the up! is a breath of fresh air against the likes of the Ford KA and the Hyundai i10.
Aimed at the 17-29 year old fashion conscious city deweller, the up! is sure to fly off the shelf. With the latest in-car connectivity and it's funky looks and trims the Fiat 500 will no longer be the young persons weapon of choice.
Volkswagen also expect to grab a large slice of the pie in the 45-70 something age bracket. Couples with children off their hands or families looking for a second 'town car' will see the appeal in the new up!
Model Range - Trims & engines
The up! has 3 trim levels and 2 special editions available from the off.
The range starts with the aptly named 'Take up!', followed by the 'Move up!' and top of the range 'High up!'
The Take up! and Move up! run a 60 PS (59bhp) 1.0-litre engine with the Move up! also having the option of the free road tax and congestion charge 60 PS BlueMotion block fitted.
The High up! and special editions up! White & up! Black run the 75 PS (74bhp) 1.0-litre engine producing emmissions low enough to place it in road tax band B group.
All gearboxes are 5 speed manuals at this stage with a new automated manual gearbox following later in 2012. Known as 'shift by wire' the box will offer improved fuel consumption and smoothness.
Air conditioning is standard on all models bar the base Take up!
Performance & fuel consumption
Clearly this area of the market is about economy and not performance but that's not to say the up! is a slouch around town. The 60ps engine is quoted as having a 0-60mph of 14.4 seconds while the 75ps engine brings it down to 13.2 seconds.
The BlueMotion fuel figures are yet to be released but the 60 PS is listed at 50.4/5.6 (mpg/Ltr per 100km) for Urban driving, 72.4/3.9 for Extra Urban and a Combined stat of 62.8/4.5
VW has sensibly kept it simple when it comes to options, keeping all the main features in handy 'packs'.
Drivers assistance pack - Optional on all models at £400 - City emergency braking, passenger airbag deactivation switch, ESP (Electronic Stability Programme) with EDL (Electronic Differential Lock) and ASR (Traction control)
Comfort Pack - optional on Take up! at £350 (standard on all other models) - Electric front windows, remote control locking with 2 folding keys, drivers seat height adjustment, two-tone horn, 'lights on' warning buzzer.
'Maps & More Pack' - optional on Take up! & Move up! at £275 (standard on all other models) - Voice activated infotainment system. Voice command navigation, CD, radio and telephone bluetooth. 5" colour screen with 32GB hard drive with European navigation data. SD card reader, picture viewer, MP3 compatable.
Sound Pack - optional on all models at £100 - 4 speakers, 2 front & 2 rear
Winter Pack - N/a on Take up!, optional on Move up! at £300 (standard on all other models) - Heated front seats, electrically heated and adjustable door mirrors, front fog lights.
Sensor Pack - Optional on all models at £350 - Rear parking sensors, cruise control, multifunction computer.
Chrome Pack 1 - Optional on Move up! at £350 (standard on up! Black and up! White) - Chrome trimmed door mirror housings, side strips, front fog light surrounds.
Chrome Pack 2 - Optional on High up! only at £250 - Chrome trimmed door mirror housings, side strips, front fog light surrounds.
Paint - Optional on Take, Move & High up! at £450 (Standard on up! Black & White) - Metallic/Pearl effect paint.
Sports Pack - Optional on High up! only at £450 - Four x 16" 'Triangle Black' alloys with 185/60 R16 tyres, anti-theft bolts, sports suspension, rear tinted windows from B pillar back.
Sports Suspension - Optional on up! Black & White only at £200 - Suspension lowered by 15mm
Leather look seats Pack 1 - Optional on Move up! only at £650 - Leather look seats, leather trimmed steering wheel, gear knob, handbrake grip, front and rear carpet mats.
Leather look seats Pack 2 - Optional on High up! & up! Black & White at £450 - Leather look seats, front and rear carpet mats.
Panoramic sunroof - n/a on Take up!, optional on all other models at £650 - Electric glass sliding/tilt roof with integrated roller blind.
Alloy wheels 15" 'Waffle' design - Optional on Move up! only at £650 - Four x 15" Waffle design with 185/55/15 tyres and anti-theft wheel bolts.
Alloy wheels 15" 'Black Spoke High Gloss' design - Optional on High up! only at £100 - Four x 15" 'Black Spoke High Gloss' design with 185/50/16 tyres and anti-theft wheel bolts.
Alloy wheels 16" 'Classic' design - Optional on High up! only at £350 - Four x 16" 'Classic' design with 185/50/16 tyres and anti-theft wheel bolts.
Prices and Colours*
All launch prices are on the road and include first registration fee.
Take up! 1.0 60 PS £7940
Move up! 1.0 60 PS £9025
Move up! 1.0 60 PS BlueMotion £9385
High up! 1.0 75 PS £10460
High up! 1.0 75 PS BlueMotion £10820
up! White 1.0 75 PS £11,250
up! Black 1.0 75 PS £11,250
5dr models are available in each trim level and cost an additional £365
Solid colours at launch are Candy White, Tornado Red and Light Blue with Metallics of Tungsten Silver, Reflex Silver and Deep Black Pearl. Pure White is reserved for the the up! White model only.
Night Blue Metallic and Dark Silver Metallic will follow soon after.
*Updated 24.5.12* - Midnight blue is now available to order
up! owners will have the choice of five different dashboard colours along with a various seat and door trim combinations. 'Personalisation' is something the MINI brought to the masses and Volkswagen aren't getting left out this time.
The up! looks like it's going to be a run away success for Volkswagen. Never has VW's smallest model looked so cool and so 'now'. Fashionable trims, a host of competitively priced option packs and that cute front end that just makes you smile. A real winner.
The up! is available to order now through your local Volkswagen Retailer.
The Volkswagen up! brochure and price list is available here.
Download the new iPhone Volkswagen up! challenge app here.
*Prices subject to change without notice. See the Volkswagen website for up to date details